Weetabix have released an on the go breakfast drink. From what I can tell it's your entire breakfast in one drink, or they're hiding the serving suggestion very well.
Great! Something which requires no preparation, can be eaten (drank?) outside of the home and is a full meal. What could be wrong?
Try 22g of sugar per bottle. That's 5.5 teaspoons of the white stuff. The Recommended Daily Allowance is 90g so without having touched a bun or a cake you've used 24% of it!
Want to know something else? They boast about a protein content of 9.5g but the same quantity of semi-skimmed milk contains 9g anyway.
Granted, Weetabix have never claimed this to be a particularly healthy food, but their assertion of a high protein, energy and fibre content combined with a calorie content no higher than two Weetabix biscuits with milk is misleading.
Honestly, I expected better from Weetabix. I associate their cereal with being a healthy, low-fat and low-sugar option. Obviously their breakfast bars are cakes in disguise (for a start they used to be marketed as 'Elevenses'), but making so many comparisons to their cereal deceives people into thinking this drink is just as healthy when in fact there's a huge difference.
This sweet breakfast drink will surely leave a bitter aftertaste on your health. My advice is to take an extra 5 minutes on a morning for a bowl of cereal or round of toast, or both! No judgement here.
|It's flavoured milk, just admit it. And Jaysus, who's|
full after a flippin' drink?! Full meal my
(sits down for breakfast) arse